STRIKING OUT #HANGRY

Home Run Inn Pizza have the pizza thing down. But they wanted to connect more with their consumers in a genuine way. So by piggybacking on existing social chatter about #hangry (the state of anger brought on by hunger), we created a campaign that put HRI at the center of this fun, lively conversation. Oh, and it won a Webby, too!

Role: ACD/Copy (concept only)