KIDS CLUB REMIX

For years, the Burger King Kids Club CRM program consisted of a lead form and a coupon for kids on their birthdays. So Burger King looked to take this to a more engaging, digitally-centric level. We began with character development and ended with a fully immersive multi-player game experience for kids. Much better than just a hamburger coupon and happy birthday email once a year.

Role: Sr Copywriter