Within the increasingly crowded appliance aisles, both physical and digital, new products often get lost in the shuffle. So in 2017, Kenmore was looking to make some noise with their new Black Stainless Steel lineup. They tasked ARS Interactive to ensure that the online experience demonstrated not only the apparent beauty of the products, but also illustrated the features that made them standouts in their own right. We like how it turned out.
To support the launch of Kenmore's new premium Black Stainless Steel appliances, ARS Interactive created a digital experience that not only illustrated the physical beauty of the sleek new design, but also demonstrated each product's new, innovative features in a standout way. We liked how it turned out.
Role: Creative Director
