BEEF HITS THE SPOT  

The Beef Checkoff was looking to generate some new, enticing content to support their summer campaign, "Above All Else." We stepped in and created a series of inspirational recipe videos targeted at millennial parents. The videos celebrated the flexibility, great taste and nutritional power of beef. But as an ingredient in a well-balanced dish, and not just a honkin' steak on a plate. 

Role: ACD/Copy